Marketing strategy refers to the overall plan and approach that guides an organization's marketing efforts. It involves identifying target markets, positioning the organization or brand, determining the product, price, place, and promotion strategies, setting measurable objectives, conducting research and analysis, allocating resources, and evaluating performance. A well-defined marketing strategy helps the organization effectively reach and engage its target audience, differentiate itself from competitors, and achieve its business objectives.

Marketing Mix: Developing a comprehensive mix of marketing tactics and activities known as the "4Ps" - Product, Price, Place, and Promotion

Online marketing definition, also changed day to day in marketing purpose, But there is some similar online marketing definition that is - mainly now a days online marketing depends on SEO means search engine optimizations and in would be properly maintain some rule for come on search result. and others things is paid marketing which some how not necessary to needed good SEO, or other hand more marketing fundamentals are available in there but this is the main and most important . 

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Reach a wider audience

Increase sales

Social media marketing

Email marketing

Content marketing